Featured Products

No.63 Shave Soap (150g) - moisturizes and hydrates with no residue, leaving only a delightful fragrance behind.  Aromatic, warm and spicy in nature...

The 17 Stormo Shaving Cream is a fragrance of pure instinct, an alchemy of eroticism and mystery, an expression of positive emotions. An endless ad...

The Lavanda Muschio Shaving Cream is enriched with added shea butter and made with a hypoallergenic formula suitable for delicate and sensitive ski...

From a natural style to a handlebar, have fun and get creative shaping your moustache with this soft, pliable wax. The formula, which starts like a...

Proraso Beard Oil is formulated silicone-free, penetrating deeply to tame, smooth, nourish and protect a full or long beard. Omega-3 and Omega-6 ri...

Proraso’s Beard Wash is a gentle, yet effective, cleanser for both beard and skin. This low-foaming formula works to soften and smooth the beard wh...

Proraso Beard Balm is formulated with Eucalyptus and Menthol, helps to ease any itch or discomfort associated with new beard growth, and nourish an...

This luxurious shaving cream is thoughtfully enriched with potent ingredients: Coenzyme Q10, renowned for its anti-wrinkle properties, working dili...

The Baroque shaving cream, also lovingly known as the "Herb of Grace," draws its essence from the revered Bacopa monnieri. This exceptional plant e...

Immerse yourself in the essence of Arzachena, where the vibrant green of chlorophyll extract meets the ocean breeze, elegantly blending with the en...

The Il Conte di Puglia Shaving Cream with a base enriched with donkey milk, fenugreek, and extra virgin olive oil in honor of the region of Apulia....

Indulge in the essence of luxury with Extro Rosewood Shaving Cream, meticulously crafted with the finest ingredients. Embrace the gentle touch of d...

Immerse yourself in the gentle fragrance of vanilla with the Vaniglia shaving cream, enriched with Q10, elastin, cocoa butter, shea butter, and cal...

Embrace the invigorating fragrance of citrus and red fruits, a symphony of freshness that uplifts your senses during your grooming routine. Enriche...

Immerse in the delicate intensity of Amarelli licorice and enchanting magnolia flower. Amarelli is one of the Italian excellences, producing licori...

The Extro O' Selvaggio Shaving Cream with Jojoba Oil is a premium, handmade shaving cream formulated to provide a luxurious and smooth shaving expe...

Experience the warmth of newly opened figs, delicately enriched with the nourishing essence of hypericum extract. This extract from St. John's wort...

Envelop yourself in the delightful fragrance of chinotto and basil as you embark on a sensory journey. This shaving cream is crafted with the fines...

This shave soap was created to celebrate the 70th Anniversary of the founding of Saponificio Varesino. This beloved 70th Anniversary shaving soap n...

The finishing touch to a true well-being ritual, Proraso Cologne is an exclusive fragrance that is original and beautifully vibrant. Azur Lime fea...

Unusual olfactory experiment by Dr. Abbate. The aquae mirabilis are a line of fragrances that are totally uninterested in the form to focus only on...

This special edition shaving soap is presented in an anthracite-colored aluminum tin with an intricately stamped metallic label in antique brass. T...

This special edition shaving soap is presented in an anthracite-colored aluminum tin with an intricately stamped metallic label in antique brass. T...

This special edition shaving soap features Opuntia Ficus-Indica (Prickly Pear Extract). It creates a Protective Film and gives a Deep Moisturizatio...

Anyone who’s been there will tell you that, in New England, Autumn is the best time of year. The trees turn vivid colors, the weather becomes perfe...