Most Loved Products

Proraso's first line and still evergreen, it's suitable for all beard and skin types. With the properties of Eucalyptus Oil and Menthol, the formul...

The Proraso Refreshing Shaving Cream is formulated for any beard on any man. This creamy soap produces a thick, elastic lather and is enriched with...

Same classic formula, refreshed look. This is the original product that launched Proraso in the 1940s. With its rich, thick texture, this pre-sh...

Proraso After Shave Balm, Refreshing and Toning, is an alcohol free, non-greasy formula that provides immediate relief after shaving and complet...

Proraso Protective and Moisturizing Shaving Cream is ideal for a classic moisturizing shave. This hydrating cream helps comfort skin with extra soo...

Proraso After Shave Lotion, Refreshing and Toning is a splash that cools and tones the skin after shaving and completes the shaving ritual. Witch h...

Experience the crisp, cooling splash of Fine’s modern take on a classic barbershop fragrance; warm, spicy, clean, and powdery with a bold masculine...

Protective and moisturizing, this formula is dedicated to those who demand a close and comfortable shave but have dry, rough skin that needs extra...

Expect to immediately fall in love with its refreshing face feel combined with a crisp and sophisticated fragrance that radiates success. A bold f...

This refreshing menthol shave cream is favored by Italian barbers for its creamy, protective lather that softens and cools all skin types. It deliv...

LEA Classic Shaving Soap offers a premium wet shaving experience rooted in tradition and quality. Scented with warm sandalwood and earthy moss, it...

Fine Italian Citrus Classic Aftershave is an elegantly crafted revival of traditional wet shaving, before skincare became a science experiment. Enj...

Favored by Italian barbers, this creamy menthol shave cream delivers a softening, protective lather that cools the skin and provides an exceptional...

Fine Snake Bite After Shaving Tonic is The Original Burn & Quench: a brutally cold, no-frills splash that redefined the wet shaving world. Form...

Colonel Conk’s Natural Pre Shave Oil is the first step to an excellent shave, a proprietary blend of 5 essential oils plus other enriching ingredie...

This exfoliating scrub's finely ground almond and hazelnut shell granules deeply clean the beard and gently exfoliate the skin, removing impurities...

Fine Bay Rum Classic Aftershave is a bold return to when shaving was simple, satisfying, and scent-forward. This elegant formula is a throwback to ...

Clean, crisp, and unmistakably refreshing. This aftershave captures the bright, airy scent once found in locker rooms and barbershops across Europe...

Bold, refined, and unapologetically classic. This aftershave delivers a light, cooling splash paired with a daring scent of leather, powdery talc, ...

Number Six Aftershave captures the elegant, citrus-forward scent of the original 1772 formulation, now refreshed with lighter hints of amber, flora...

Fine L'Orange Noir Classic Aftershave is a bold, minimalist tribute to traditional wet shaving, before it became dermatology in a bottle. Expect a ...

Kent's famous menthol skin conditioning shaving cream will protect and hydrate the skin with a rich foamy lather that helps razor glide and prevent...

Fall in love with the light, cooling face feel of this barbershop classic, featuring a nostalgic blend of soft talc, fresh herbs, warm spices, and ...

LEA After Shave Balm is crafted to nourish, protect, and soothe sensitive skin after shaving. Enriched with aloe vera, vitamin E, glycerin, allant...

Taconic Shave's After Shave Balm will leave your skin feeling soothed, cooled and moisturized; your skin will look and feel healthier. Packed with...

Experience a refined expression of an American classic with Number Six Cologne. This citrus forward cologne captures the essential character of the...

Fine Snake Bite Shaving Soap delivers an intense mentholated cooling effect that must be felt to be believed. It's a favorite among traditional wet...

The Vintage Tin contains eucalyptus oil tones and purifies skin and facial hair, while menthol helps cool, refresh and revitalize. Proraso’s images...

I can’t taste this Margarita. Probably because I’m drinking it while sitting buck-naked on top of a glacier at the north pole. My skin feels wonder...

Close your eyes, savor the smell, and let it linger for just a moment longer; you have arrived in Cuba. Imagine the pleasure of an afternoon game o...

Proraso Classic Shaving Duo Box: Refresh Formula offers a complete, invigorating shave routine in one set. Designed for all beard and skin types, t...

Caswell-Massey Discovery Fragrance Collection gathers five of the brand’s most iconic men’s scents into one easy sampling set, perfect for finding ...

Cool, calm, and condition your skin with this alcohol-free botanical splash. Designed to refresh and restore, it blends skin-loving plant extracts ...

A daily essential, this soothing after shave balm delivers a powerful boost of hydration to the skin post-shave. It locks in essential moisture, le...

Duc de Santal invites you to sit back and savor the musky, woody aroma of refined masculinity. This warm, comforting scent speaks of sophistication...

Revive your skin after shaving with this alcohol-free Bay Rum botanical splash. Formulated with skin-soothing herbal extracts and essential oils, i...

An unscented aftershave splash for those who want performance without added fragrance. This alcohol-based formula delivers the same refreshing feel...

An unscented option with enough menthol to freeze your face off. Pairs well with any scent. Great for those with sensitive skin who love a good chi...

Dunk my head into a bucket of ice-cold lemonade? Why, yes, that sounds positively delightful! Made with pure Lemon essential oil and super high men...

Traditional solid shaving soap designed to nourish the skin and evoke a sense of grounded simplicity.This soap was inspired by the spirit of explor...

Urash Shaving Soap is the perfect choice for anyone whose skin craves renewal after daily stress, whether from shaving, city living, or life's cons...

A refreshing tropical shaving soap that hydrates, cools, and soothes the skin, inspired by a true family story. Don Jose, the grandfather of the Ab...

Cool off your shave with Freddo. Named after the Italian word for "cold," Freddo Shaving Cream delivers an energizing burst of coolness, perfect fo...

Go peel an orange. Stick it in the freezer for two hours. Remove from freezer. Have someone throw it as hard as they can at your face. This soap is...

Kent Menthol Shaving Cream creates a cooling, skin conditioning lather that cushions the blade and leaves skin feeling soft and comfortable during ...

Ever wondered what winter feels like at ground level: cold, raw, and real? This aftershave brings that sensation to life. Blended with nine essenti...

Marduk from the Babylon Line is especially suited for anyone exposed to UV rays, smog, or harsh weather. Its advanced blend of spirulina, blackcurr...

Woodgrain Sandalwood Aftershave features a classic, deep, and spicy fragrance with bold notes of sandalwood, cedarwood, and clove.Enriched with men...