I enjoy trying many different soaps. So far I must say this brand is the best quality at the best price. You can spend more on other brands and get less. This brand is so protective of your face. This is our hobby, we love shaving. But protection is of utmost importance. The line of extro soaps in nice glass jars ranges from 18 to $22 I believe. I have spent more on other well-known brands and they are not as good. Plus New England shaving company is highly reputable. They fix problems